A microsite is a mini, focused landing page that connects your main website and your social media platforms. Think of it as a spotlight that shines on specific parts of your business.
Here’s how it works: Let’s say you have a small bakery. Your main website covers everything about your bakery – your story, your menu, and how people can get in touch with you. When you have something special to share, like a new cupcake flavor, a limited-time offer, or an upcoming baking workshop. That’s where a microsite steps in.
A microsite is a quick, focused marketing page that promotes that new cupcake flavor or workshop. It’s designed to:
- catch attention
- provide the important details
- advance visitors to the next action